Video marketing is the single biggest traffic generation method to survive the Search Engine Optimization shakeups over the years. A few new methods have come around, but video should be at the heart of any traffic generation campaign. In any Social Media Marketing campaign, you MUST have video to succeed in a big way.
With that said, I was looking for some tools to make video marketing easier and I found a few of them that I posted on WSOInsiders. So this article is a compilation of those tools.
Here on WSOInsiders.com we often reveal a video tool that we are excited about. Let’s see which programs are good for which tasks for your business.
Remember: We are compensated for any products you purchase using our links. Hopefully you are cool with that.
Video Creation Software
…is a video creation and management suite that, while pricey, is worth every penny in time savings and convenience. It allows you to:
- Create videos using your web cam or screen capture
- Edit videos with a crude video editor
- Convert videos to web ready formats
- Upload videos to your Amazon S3 account
- Upload videos to YouTube
- Create landing pages for your videos
- Add features to the videos and landing pages
- Opt in forms
- Timed Calls To Action
- Redirect to URL
- Many more features
- Add video sequences to the beginning or end of your video
- Lots more…
Why would you want EVS? It makes it simple to create and manage your videos. The tracking tools will help you see which videos are getting the views and results. If you have an iphone, you can use the EVS app to shoot, edit and upload videos, too!
Check out Easy Video Suite here: http://linkdynamite.com/index.php?evs
…is a service that allows you to turn your articles into amazing videos. The service has been around for a while, but when it first came out, the videos did not look very good. After a few years of tweaking the interface and coming up with better themes, Article Video Robot has become a very professional looking video creator. They have a few levels of membership, and even a free level (although the videos you create will only be 30 seconds and contain a screen that says “upgrade your account to be able to download your video.” You can pay as you go, too, which is great if you only plan on creating a couple videos a year.
Monthly memberships include credits to submit your videos to multiple video sharing sites as well as the ability to create many videos each month that you can download and submit on other services as well. Overall, this is one of the more affordable options for both creating and submitting videos.
…allows you to create videos from photos and/or PowerPoint Presentations.
This software is very useful to have for those videos where you want to teach something, give a lot of bullet points or just show a slide show. Don’t want to pay for a voiceover? You can let the software read your notes (or your script) in one of 3 voices or you can record your own.
This Windows software will make it easy to create a quick video on virtually any topic.
Check out Auto Video Creator here: http://linkdynamite.com/autovideocreator
…this software does a lot of cool things to help you fill your YouTube channel with content that people will love. Video creation from images on your computer and photo sharing sites. It also submits your videos to a good selection of video sharing sites, which can help you grow your traffic.
Get all the info on Video Curation Pro (and take the $1 trial) here: http://linkdynamite.com/videocurationpro
Video Script Writing Software
…will help you write scripts for your videos. Nothing stops the creative process like writer’s block. If you often find yourself struggling to write video scripts, then you should take a serious look at Video Script Genius.
Here is what you get:
8 Video Script Templates in PDF format
8 Video Script Templates in FreeMind format
Matching Step by Step Tutorials
Each video script template also comes paired with a matching step by step instructional video that walk you through the entire script from beginning to end.
Check out Video Script Genius here: http://wsoinsiders.com/go/video-script-genius/
…a WordPress plugin that gives you amazing control over your YouTube videos while making them look awesome wherever you embed them.
Imagine an opt in form in your video… or a Buy Now button… or maybe you want the video to stop playing when someone switches to a different browser tab. You can do all this and more with Simple Video Pro.
Check out Simple Video Pro here: http://wsoinsiders.com/go/simple-video-pro/
Note: many of the features of Simple Video Pro are included in Easy Video Suite, so if you were planning on getting EVS, then you shouldn’t get Simple Video Pro.
…is more than just a submitter. As they are evolving from one of the top submitters for content, they are now able to convert your videos into podcasts. Check them out and see how they can put the power to attract an audience (and turn it into a loyal following) in your hands.
Check out the features of Traffic Geyser 2.0 here: http://ourwiz.com/likes/trafficgeyser
Note: Traffic Geyser is in the middle of a launch, so you cannot purchase it until the actual launch date… but you can see all the information about how you can take advantage of the strategies to drive traffic with your content!
…if you want traffic from your videos, then you absolutely need Video Marketer. This submitter will get your videos out to a LOT of sites.
Here’s exactly what you get with Video Marketer.
- Over 200 video sharing sites are built in for you to use to get more traffic to your websites.
- 90+ podcast directories to help you get more attention to your content.
- PDF submission, social bookmarking, and RSS submission to build links to your videos and podcasts.
- Video Marketer is built in Adobe Air, so it works on Macs or PCs.
- Research tools that help you analyze the competition and outperform them (Exclusive to Video Marketer).
- “Linked Spinning” built in to get you better results from every video (Exclusive to Video Marketer).
Video Marketer comes in three flavors: Basic, Pro and Ninja. Depending on your budget and the features you need, any of these will do the job of getting your videos submitted. The difference is with the additional products that come with the program. Read the sales page to see the differences. This submitter is not completely automated, because it would need to be revised each week because so many of the sharing sites change from week to week that it would break down when that happened. This way, you are guided through the submission process and the information that you initially gave it about your video is a button click away for filling out the forms. Your submissions become more natural and more likely to be accepted by the search engines for SEO purposes. Some submitters are too automated and get your videos submitted in 10 minutes on 200 sites. Those will raise flags with the spiders. Better to take a little longer and get better results.
I hope you will choose responsibly from this list. You obviously should not be buying all of these, unless you have a staff that will be doing various tasks that need different footprints. By far the best choice is Traffic Geyser 2.0, but it is also the one that will be the biggest budget hit out of the bunch. But for content distribution, it is top of the line, the Lexus of the bunch. Video Marketer is the Cadillac.
But don’t forget that you will need video creation. So I would recommend Auto Video Creator and Article Video Robot for making the majority of your informational videos. If you have a bigger budget and want to be the star of your videos, you should definitely purchase Easy Video Suite to make your talking head videos. It is also useful for converting your videos that you create with the other tools to the web ready format that will post well to the video sharing sites.
There are no perfect situations, but having EVS and Traffic Geyser is the closest to best solutions for the business that needs video creation and submission that is almost foolproof. Some prep work will be necessary with ALL of these, because you will need to get your marketing plan laid out before starting to create videos. Know what you are going to use each video for. It is beyond the scope of this post to reveal a marketing plan for your business, but many of these programs come with a video marketing tutorial that will help you make informed choices when planning your video marketing campaign. (Traffic Geyser comes with modules that will show you what needs to be done for various types of marketing campaigns based on business models, too.)
With that said, please do your due diligence with these and any other products before you purchase. I will work with anyone who purchases these products from us to help you get the most out of your marketing. Simply contact me using the contact form on this blog to let me know you purchased it (and include your receipt info since I will need to verify it). Then we can set up a time to discuss your plan and tweak it for best results.
Have an amazing day!