Contests and sweepstakes are a marketers dream
Running contests and sweepstakes is by far the most effective way to engage your audience, get more (free) exposure and collect tons of targeted email leads.
Why? Because people love to have the chance to win something, and they don’t mind entering their email address and sharing the message with their friends for it. If you’re not running any contests or sweepstakes for your business, you’re missing out on a giant opportunity.